Aleksey Sivak

CFC Consulting Head Counsellor Aleksey Sivak during press-conference in UNIAN, in Kiev, on Thursday, April 7, 2011. The Ukrainian Foreign Ministry unveiled a new positioning strategy of Ukraine abroad. The symbols of the brand, "Ukraine" will now be a girl and a boy Garnyunya and Sprytko. The characters are performed in the popular anime directed at both the child and the adult audience. Sprytko dressed in traditional Ukrainian clothes. The main slogan of the strategy developed by the CFC Consulting commissioned by the Ukrainian Foreign Ministry, will be the phrase "Ukraine – openness." Creating a positive image of the country will boost investment and tourism potential, in particular, before the Euro 2012. Supposed to implement such image projects as Ukraine fashionable, Soul of Ukraine in the heart of the EU, Ukraine: film set a new world of cinema and ProGUGLka streets of Ukraine. In addition, the concept of creating an information portal Ukraineallaboutu.com, which should become a basic source of information about Ukraine. Ukraine, this creativity has managed in 100 thousand dollars. Photo by Aleksandr Sinitsa / UNIAN